28, 2023 – Warner Bros. Discovery today announced that it will rebrand its kids’ TV channel Boomerang to Cartoonito in Southeast Asia, Taiwan and Hong Kong from July 28. This switch is a result of positive feedback to the Cartoonito-branded block on Boomerang and Cartoon Network launched in 2022, and is focused on being more inclusive to pre-school aged viewers.
As a full regional channel offering, Cartoonito will introduce a new generation to a diverse slate of original series and welcome them into the world of Warner Bros. Discovery’s iconic franchises. Modern preschool adaptations that support each child’s unique potential include fan-favourite franchises such as Batwheels and Bugs Bunny Builders.
Boomerang favourites including Tom & Jerry, Baby Looney Tunes, Alice & Lewis, Pat the Dog, and Grizzy and the Lemmings will remain on the channel, alongside other friends such as Dino Ranch, Mumfie and Tangranimals. Cartoonito brings together all of these characters on one channel – while adding brand-new shows like Mittens & Pants and Vida the Vet – offering a wider variety of programmes and new adventures for the whole family to enjoy.
The channel’s modern approach to preschool programming is supported by an educational framework called “Humancentric Learning”. All Cartoonito shows follow a curriculum – designed by early childhood education expert Dr Laura Brown – to form the four pillars of: Creativity, Caring Curiosity and Courage. The brand aims to inspire kids aged 2-6 to use their imagination, to learn from their mistakes and to treat others with empathy and respect.
“In a year when Warner Bros. celebrates 100 years of entertaining fans, Cartoonito is set to ignite the imaginations of our region’s youngest audience. Our new-look preschool channel celebrates individuality and originality, offering a safe space where kids and their families can laugh and learn alongside beloved characters,” says Christopher Ho, Head of Kids Networks – Southeast Asia, Warner Bros. Discovery.
The linear Boomerang channel will be rebranded as Cartoonito on all platforms across Southeast Asia from July 28. The channel is available in English, Mandarin, Cantonese, Thai, Bahasa Malaysia and Bahasa Indonesia.
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products, including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, Max, HGTV, Food Network, Investigation Discovery, TLC, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies and others. For more information, please visit www.wbd.com.
Cartoonito is the Warner Bros. Discovery Kids & Family preschool channel. Offering the best in original preschool content with key shows Batwheels and Bugs Bunny Builders, Cartoonito is the place for kids and families to enjoy trusted characters and experience a whole lot of laughter. Championing compassion, empathy, and inclusion, Cartoonito celebrates preschool kids’ individuality and aims to inspire through positive and playful animated content. Cartoonito will offer modern programming that leans into Warner Bros. Discovery’s Kids & Family iconic IP that stems from Warner Bros. Animation and Cartoon Network Studios.
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